TABLE
OF CONTENTS
INTRODUCTION
PLANET NET CONTACT
INFORMATION
STEP ONE - Title,
Keywords, and Description
STEP TWO - Background
and Text
STEP THREE - Purpose
STEP FOUR - Site
Organization
STEP FIVE - Website
Page Layout
STEP SIX - Customer
Provided Text and Graphics
STEP SEVEN - Website
Hosting
STEP EIGHT - Questionnaire
All
of us at Planet Net would like to welcome you to the Internet.
This Jump Start Kit is designed to help you create the
most effective Internet presence for your company. Please
take the time to thoroughly complete and submit this kit
which will give our design team the information needed
to construct your web site. Think of us as your company's
personal graphic designers. You supply the raw materials
and we assemble them into graphically pleasing, easy-to-read
web pages. A Planet Net team me mber will schedule a telephone
appointment to contact you and review this kit. Please
take a few moments to review and have your questions ready
for this meeting.
IMPORTANT
NOTE !!
Because
of the complexity and many variables involved in Web Site
Design, Planet Net must receive and approve this kit completed
and all customer text and graphic content in final form
prior to beginning the Web Site Building process.
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PLANET
NET CONTACT INFORMATION
Planet
Net, Inc.
P.O. Box 22699
San Diego, CA 92192
Phone
858-576-2000
Fax 858-576-2050
Toll Free 800-646-3308
Contact
Sales
http://www.planetnet.com
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STEP
ONE - Title, Keywords, and Description
1. TITLE -
This is the Title of your web site and will be displayed
at the top of a visitor’s browser. Listed below are
some quick tips on designing your website title:
- Always
use your primary keywords in the title tag at least one
or more times.
- Try
to place your primary keywords at the start of the tag.
- Avoid
listing the same word multiple times in a row since some
engines may penalize for this. Instead, use the keyword
multiple times, but separate them by other words in your
text.
- Use
the longer form and the plural form of a keyword when
possible. For example, if you use marketing in your Title
tag, a search on marketing or market will yield a match
on most engines. However, words like companies will not
always yield a match on company since company is not
an exact "substring" of companies. In these
cases you'll want to try and use both forms of the word.
- Use
Upper/Lower case lettering for keywords in general. Example:
Blue Widgets are sold here!
- Longer
titles are generally better than shorter ones. However,
shorter ones can be used if you need to better emphasize
a keyword that is not ranking.
- Make
your title interesting and "compelling" to
the reader to convince them why they should click there.
Please
write your title below or e-mail to design@planetnet.com with
your company name and the word "TITLE" in the
subject line.
TITLE
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2. DESCRIPTION -
This is a 25 word/ 200 characters or less description of
your business. This description is placed as a hidden file
in your welcome page and is posted as the description when
your site is located by a search engine. Keep one eye on
the prominence and frequency of your keywords in the title
and description of your Web site and another eye on the
weight of these keywords as a percentage of the total number
of words that make up your first page. You'll need to keep
your third eye on the appeal of the statements you make
in your description of the Web site. You have more than
two eyes, don't you? All good Web marketing folks need
lots of eyes.
The
following title and description may get you a high ranking
for a keyword search on the word "mortgage":
!AAA
Mortgage banking, the Mortgage money lenders - Mortgage,
lenders, money, mortgages, mortgage money, mortgage loans,
home equity loans, mortgage money,
What
it says, however, is unappealing. Instead, look at another
site description that would also rank high, and see which
site you would be more likely to visit:
Mortgages
Applications Approved Overnight!! - Mortgages and mortgage
financing techniques that the larger banks just can't offer.
Learn the 8 important things to include on your application
so that your mortgage can be approved in 24 hours, even
if you have poor credit.
The
listing above has the word "mortgage" as the
first word of the title, the first word of the description
and repeats the word "mortgage" 4 times. The
difference is that this description is compelling, solves
a problem and offers "8 important things" or
pieces of information that could be valuable to consumers
visiting the site.
Be
sure to put some thought into this because this is what’s
going to attract potential customers to your web site.
DESCRIPTION
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3. KEYWORDS -
These are words or phrases that describing your business
that search engines use to locate your web site. Keywords
are placed as hidden files in your welcome page and should
be organized in order of importance. Your (6) most important
keywords will be registered with over 200 search engines.
Please list your keywords below in order of importance.
Here's
the strategy we recommend:
- Brainstorm
on what general words apply to your industry and list
them all out in a word processor or on paper.
- Next,
conduct a search for a few of them on a major search
engine and then travel to the sites you find in that
search.
- View
the HTML source code for the page and write down the
keywords used in the Meta tags and any you see on the
visible page. You'll quickly find a variety of keywords
you hadn't considered before. This does not mean these
are the best keywords to target, but it can help you
in your brainstorming process.
IMPORTANT: Make sure you only write down words and phrases that specifically
apply to YOUR business! You don't want to waste time targeting keywords
that will not bring you high quality leads.
- At
this stage, most people would start GUESSING what keywords
and phrases people are most likely to search on. Don't
guess. Learn the most popular combinations by taking
the individual words and submitting them one at a time
into the
Goto.com Keyword Database. (Important: Enter only
a single word to get the most popular multi-word
phrases containing that term).
Separate
word pairs and phrases with commas.
STEP
THREE - Purpose
Indicate
purpose in order of importance, leaving blank those which
are not applicable. Place "1" next to most important
aims and a "2" next to secondary aims.
To sell products directly taking credit card information or checks over
the Internet.
To encourage potential customers to contact us by phone or mail to consummate
a sale.
To make available product information and price lists to distributors.
To make available product information and price lists to customers.
To strengthen brand identification.
Other
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STEP
FIVE - Web Site Page Layout
Now
comes the creative part of this journey. Your website's
is what will create your identity and separate you from
your competition. Planet Net has compiled an exciting collection
of 50 website templates for it's customers to choose from
(view
website templates).
Desired
Planet Net Template
If
you do not see a template that meets your requirements
you can choose from a layout below and work with a Planet
Net designer to design your own custom layout. If you do
not see your desired layout below, be prepared to discuss
your requirements with your Planet Net designer.
STEP
SIX - Customer Provided Text and Graphics
There
are three ways you can send your text and graphic content
to Planet Net, e-mail, diskette or type written. The fastest
and most accurate way of transferring information to Planet
Net is e-mail. Please find instructions listed below for
each method of transferring.
IMPORTANT!!
No
handwritten material will be accepted. Planet Net is
not responsible for customer’s spelling, grammar
or English composition.
EMAIL
E-mail
is the fastest and most accurate way to transfer information
to your Planet Net Web Designer. It’s simple!,
Copy and paste your content into an e-mail message
and send one e-mail message per page. Please e-mail
your page content to design@planetnet.com with
your company name and the "Page Title" in
the subject line and the content in the e-mail body.
Include all graphics for the page as an attachment.
Please do not send us a draft of your text. Send us
your final version. While we expect to make minor changes
after the web pages are prepared, we must charge extra
to format and insert new text. Do not use all caps
in your content.
DISKETTE
A
separate word processor file must be set up for each
web page. Files must be sent in Microsoft Word format,
Word Perfect Format, or text/ascii format. All word
processors will save a document as a text or ascii
document. Please do not send us a draft of your text.
Send us your final version. While we expect to make
minor changes after the web pages are prepared, we
must charge extra to format and insert new text. Do
not use all caps in your content.
PRINT
OUT
If
you are unable to send Planet Net your text and graphics
by e-mail or diskette you can print your content on
paper. You must provide Planet Net with an individually
typed page for each web page. Please send all your
text content and graphic pictures to the Planet Net
corporate offices listed above. A price quote will
be provided for data entry of this information.
GRAPHICS
You
may send graphics to us via e-mail, diskettes, or in
hard copy which we will scan. Prepare captions for
each photo. You may affix a Post It Note to the photo
to indicate it’s caption and which Web page it
goes on. If you need us to prepare specialized graphic
elements over the amount allotted in our packages,
please explain clearly, and perhaps include a sketch.
We charge for such items on an hourly basis. Please
check your chosen Planet Net package for the number
of graphics allowed. We charge an additional fee for
graphics over and above package allowances.
If
you are interested in additional photos or clip art
you can visit the on-line clipart/photo sources listed
below. These three sources sell photos and clip art
and you should be able to locate any art work you might
need.
We
will purchase and download the appropriate photo, place
it on the Web page indicated, and bill you for the
photo cost.
PhotoDisc:
Royalty-free Digital Stock Photography
http://www.photodisc.com/
Welcome
to the Corel Galleria!
http://commerce.corel.com/
Welcome
to Publishers Depot
http://www.publishersdepot.com/
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STEP
SEVEN - - Website Hosting
Once
your web site is completed it must be housed on a dedicated
Internet Server that is on line 24 hours a day / 7 days
a week. Planet Net offers Internet web hosting.
1.
Do you want your web site home to be on the Planet
Net Network?
yes
no
2.
If not, where would you like us to upload your web
site?
3.
If you would like to have Planet Net Host your Web
Site, please choose one our hosting
packages:
***
All Planet Net Web Design Customers receive an additional
10% off there first year of hosting.
Planet
Net Pricing does not reflect the required $15.00 domain
registration fee.
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STEP
EIGHT - Questionnaire
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